Microsoft Hits Wall, Wii Divides, Sony Dropping the Bomb?

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Microsoft Hits Wall, Wii Divides, Sony Dropping the Bomb?

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20-June-07, 09:43 PM

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PHLAK

Apex Tech God

Microsoft Hits Wall, Wii Divides, Sony Dropping the Bomb?

Microsoft Hits Wall, Wii Divides, Sony Dropping the Bomb?
Gameindustry.Biz has a piece up on a new report from Screen Digest. In the report, they cover all three companies current endeavors in Europe. They present it like all three companies are standing on unsteady ground right now, but there are solutions for all three.

Quote:


	"For Xbox 360, European hardware sales seem to have hit a wall. The target market is still too focused on adult males and the brand does not enjoy the same cachet in non-Anglo Saxon markets as it does in the US and, to a lesser extent, the UK," reads the report. ... "Some publishers are investing much less saying they will leave the platform drivers to Nintendo and ride their coat tails by spending very little on mediocre quality titles which will give some return." ... "Marketing material has tended towards the esoteric and abstract and has seemingly failed to resonate with the consumer."

It also points out that Sony could drop a "bombshell" by the end of the year with a combined price drop and the launch of the Home virtual networking and online game service.

I've been saying for quite some time that Microsoft really needs to diversify it's portfolio if it really wants to stand a chance in the video game market. You can't get by anymore on targeting only the hardcore gamer, and while the 360 has some fantastic games, pretty much their entire lineup is targeting a niche group of the overall market.

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