...and that is to create another great actor.
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When I first seen the page advertising the movie trailer, I groaned as John Cena is not that great of an actor as far as wrestling is concerned. However, I watched the movie trailer and being paired up with a veteran actor (Robert Patrick), this movie seems like it will be one to watch if you love action. Actually, from the movie trailer, John Cena doesn't look to be all that bad, either.
I just hope that the WWE treats him better than they treated the Rock. His contract was coming due and no one called to tell him anything...whether it was being renewed or terminated. I believe he also found out after the fact.