ernesto99 writes "MacHeist began selling a software bundle of ten highly sought-after OS X applications last week with the stated goal of raising the profile of Mac shareware developers. 25% of the money brought in goes to charity. The bundle sale will go down as possibly the biggest success in Mac shareware history, as total revenues are approaching $650,000 after only six days. But some observers, including Daring Fireball's John Gruber, have called into question the ethics of MacHeist. MacHeist advertises itself as 'The Week of the Independent Mac Developer,' yet the MacHeist organizers stand to make vastly outsized gains relative to the very developers they have championed. Gruber calculates that MacHeist will record double, if not triple, the profits of all ten participating developers combined. (In fact the promotion has done so well that the promoter-to-developers profit ratio now stands at about four to one.) In an interview, Delicious Library developer Wil Shipley defends his involvement in MacHeist, saying that the publicity and reach of MacHeist has already paid him dividends. The whole affair has created a heated dialogue, resulting in a direct clash among some of the biggest names in the Mac community."

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