Gizmo

StWaldo writes "Amazon.com has added a 'ProductWiki' to some of their item pages. Wikified items seem to be limited to certain categories, DVDs being one un-wikied realm. Adding Wikiness to the site is just the latest in new participatory activities Amazon has adopted, along with tags and customer discussions." From the article: "So Amazon's gradually allowing you, along with your Wish List, your purchases, your clickstream, and, if you sell anything on Amazon, how good your reputation is--to build up a pretty detailed database of what you like (or don't) and what's important to you. I don't know what Amazon will do with this--fortunately, it seems to have a pretty light touch with how it uses what it knows about you--or what it will allow us to do with all this data. But as it grows, it could become a pretty powerful profile."http://rss.slashdot.org/Slashdot/slashdot?m=2090