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19-July-05, 03:29 PM
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| News Hound  Join Date: Aug 2004 Location: Floating among Data streams, waiting for the right moment
Posts: 44,023
  |  Slashdot // TiVo Lets You Respond to Ads WalletBoy writes "TiVo is implementing a new feature in their Series 2 recorders where viewers can choose to have their personal-contact information sent to advertisers when certain commercials air using just their remote control." This is actually exactly how I think advertising should work. If I want more information, I can press thumbs up and have my email address sent to the advertiser. It's opt-in. I'm sure it will work because they use the same concept for letting you record a show by pressing thumbs up when a commercial for it is airing. If only every commercial supported these functions. Now if only MTV would use the same thing to email me song info for videos I like instead of covering the screen in tacky text.http://hardware.slashdot.org/article...46226&from=rss |
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