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14-November-04, 03:09 AM
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| News Hound  Join Date: Aug 2004 Location: Floating among Data streams, waiting for the right moment
Posts: 44,023
  |  Slashdot // Nielsen Will Measure TV ratings Among DVR Users prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week." http://slashdot.org/article.pl?sid=04/11/13/2320231 |
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