Scott Jaschik sends us to Inside Higher Ed, where a librarian explains why the tradeoffs we're facing with social networking sites — e.g. privacy vs. a space to build one's personal "brand" — echo issues faced years ago by academics who publish in journals that their institutions' libraries can not then afford. The author argues that, as the Open Access movement is busily restructuring academic publishing, we need to find a way of retaining the personal value to the individual of social networking and Web 2.0 sites, and not allow that value to be eclipsed by the commercial worth of the data the sites obtain about us. In the author's view, the tension is in "...the fundamental relationship between the individual's desire to share their thoughts and experiences with others and the commercial entities that provide the distribution channel for that act of sharing."

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