Gizmo

Gamasutra has up an interview with Elan Lee, vice president of 42 Entertainment. As a highly placed individual within one of the most successful alternate reality gaming (ARG) companies, Lee has his name on credits for titles like The Beast and I Love Bees . Lee goes into some background on the process of creating an ARG, what the folks who work at 42 do, exactly, and a little bit about the present and future of the medium. From the article: "GS: Yesterday, during your talk, you also mentioned the Michael Douglas movie The Game as an inspiration. Where does that fit in? EL: That movie completely twisted my mind. I have this terrible lack of ability to predict the end of any movie. I sit there, completely gullible and taken in by the movie makers. Anyway, I got to the end of that movie, and I was blown away, because I didn't see it coming, at all. And I thought, there's something magical here in the ability to take someone's life and transform it into an entertainment platform. The movie got really scary and creepy; we wouldn't actually want to do that, but on a much smaller scale there are some really fun things there."

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