Despite analyst assurances that there would no longer be many console exclusives, EA is forming an entire studio for Wii titles. Larry Probst revealed this tidbit in a very interesting interview with Newsweek's N'Gai Croal. They've since acquired Headgate studios, rebranding it EA Salt Lake. From the article: "I don't think the Wii is going to be any different than all the other Nintendo platforms. Nintendo is going to have a very significant market share, and all the third party companies are going to have market shares that are single-digit or low double-digits. We think that we can be very competitive in that environment. We don't have any expectations that we're going to have a 30 percent market share, as we have had on Xbox 360, on PlayStation 2, or what we're targeting on PlayStation 3. But I think we can have a meaningful market share on the Wii platform, and be in the number two position behind Nintendo."

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