An anonymous reader writes "It's come to this: eager to introduce the masses to the virtues of the next-gen DVD formats, the studios and manufacturers backing HD DVD and Blu-ray have begun giving discs away. It all started last month when Microsoft pacted with Universal to give away copies of 'King Kong' on HD DVD to consumers buying the XBox 360 HD DVD add on. Sony followed that up by offering a free 'Talladega Nights' Blu-ray with the first 500,000 PlayStation 3 units sold in the U.S.. Now today, HD DVD backer Toshiba has announced that it will give away *three* free HD DVD discs with every player sold for four months beginning on November 1st. With all these freebies, more people will likely have received free HD DVD/Blu-ray discs by the end of 2006 than will have actually paid for them."

Link To Original Article