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14-April-06, 01:45 PM
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| News Hound  Join Date: Aug 2004 Location: Floating among Data streams, waiting for the right moment
Posts: 44,023
  |  Slashdot Games :. In-Game Adverts Could Reach $2 Billion? Via 1up, a story on the Adweek site positing that in-game ads could reach $2 Billion by the end of the decade. The story discusses Massive, the streaming ad firm, and their success in reaching eyeballs. From the article: "Those customers include the majority of the major film and entertainment studios, according to Davis, as well as brands such as Coca-Cola, Subway, Honda, and Gillette. Davis said that Massive was benefiting from an 'overwhelming trend away from mass marketing' that is making the medium's men 18-34-dominated audience more attractive to more brands, even sometimes slow-moving packaged-goods advertisers." Link To Original Article |
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