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Old 02-July-07, 03:36 PM   #1 (permalink)
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Default Shack News :. Nielsen to Measure PS3 Advert Effectiveness
With in-game advertising blowing up like a limp balloon, the race to make the format more attractive to potential advertisers is on. Now television's old friend Nielsen is hoping to provide a friendly face in the emerging market.

Sony Computer Entertainment America and media ratings firm The Nie...

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