This summer, night-vision goggles became a familiar fashion accessory for security guards at movie premieres as they searched for people in the audience carrying banned video recorders. The industry's trade association began a nationwide piracy awareness campaign in movie theaters and on television. Studios are aggressively putting electronic watermarks on movie prints so they can determine who is abetting the file sharing. And some movie executives are considering whether to send out early DVD's to Academy Award voters, fearing the films will be distributed online.
Also, as early as next month the industry will begin promoting a "stealing is bad" message in schools, teaming up with Junior Achievement on an hourlong class for fifth through ninth graders on the history of copyright law and the evils of online file sharing. The effort includes games like Starving Artist, in which students pretend to be musicians whose work is downloaded free from the Internet, and a crossword puzzle called Surfing for Trouble.
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