08-July-04, 10:16 PM
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| |  Web News: Paid search feels growing pains
Paid search, the engine that's driving many Internet companies into profitability, is getting a dose of reality.  | Quote: |  | | | | | | | | | | After surging at dizzying rates for the past two years, the paid search market this quarter showed signs of slowing down. Analysts and industry executives dismiss the idea that the paid search business is contracting. Instead, they say, paid search may be growing up.
"Could the search market--after explosive growth in 2002 and 2003--have reached the beginning stages of maturity, with pronounced seasonality in terms of price and volume? Probably," Mary Mahaney, an equity analyst at American Technology Research, wrote in an investor note Thursday. | |  | |  | | |
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