Sharman Networks, distributor of the Kazaa Media Desktop peer-to-peer software, is launching a $1 million advertising campaign this week, hoping to mobilize its 60 million users to pressure the entertainment industry cut licensing deals with Sharman.

The campaign, to be launched Wednesday in the U.S., U.K., and Australia, includes advertising in selected newspapers, including student newspapers at 34 of the largest U.S. colleges, and on Web sites such as Yahoo.com and RollingStone.com. The campaign encourages users of peer-to-peer (P-to-P) services to demand that entertainment companies begin licensing their content to Kazaa, says Nikki Hemming, chief executive officer of Sharman Networks. The campaign will also ask P-to-P users to educate their elected officials on the issue.

You can get the scoop here.