Customers rage at Google tweak

Lokie · 15-November-03, 11:47 AM

In a rare sign of trouble for the booming search marketing business, Google is fending off complaints from angry customers who say recent changes to the company's advertising program are costing them sales.

The search engine giant tweaked its AdWords service in late October, saying it was making the move to better identify successful ads--those that get clicks--and to increase their visibility. It also took steps to reduce the number of unsuccessful ads that show up on its search results pages. A company representative said overall ad response rates have improved since the changes took effect.

More scoop on the poop here.

Jonny English · 15-November-03, 12:48 PM

I opened this thread thinking "what have Google done to annoy surfers?".

I didn't realise you meant _advertisers_.
Oh, what a naif am I !

design cognition · 15-November-03, 12:57 PM

so does this mean people actually click on pop-ups?

Jonny English · 15-November-03, 01:09 PM

Quote:


	Originally posted by design cognition so does this mean people actually click on pop-ups?

Only by accident, I would have thought/hoped

15-November-03, 11:47 AM		#1 (permalink)
Lokie Custom What?	Customers rage at Google tweak In a rare sign of trouble for the booming search marketing business, Google is fending off complaints from angry customers who say recent changes to the company's advertising program are costing them sales. The search engine giant tweaked its AdWords service in late October, saying it was making the move to better identify successful ads--those that get clicks--and to increase their visibility. It also took steps to reduce the number of unsuccessful ads that show up on its search results pages. A company representative said overall ad response rates have improved since the changes took effect. More scoop on the poop here.

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15-November-03, 12:48 PM		#2 (permalink)
Jonny English Etiquette & English Gentleman	I opened this thread thinking "what have Google done to annoy surfers?". I didn't realise you meant _advertisers_. Oh, what a naif am I !

15-November-03, 12:57 PM		#3 (permalink)
design cognition CADD-Pro-Hoe	so does this mean people actually click on pop-ups?