It's a "dodge."

That's the position taken by the Parents Television Council (PTC) regarding Wednesday's ESRB Capitol Hill unveiling of its Commitment to Parents campaign.

In a highly critical press release, Tim Winter, executive director of the PTC termed the ESRB initiative, "Yet another dodge by the video game industry to avoid accountability for the harm it inflicts on children. It's the same old rhetoric... This week's announcement does absolutely nothing to help families"

Winter urged passage of video games sales legislation such as that sponsored in Congress by Rep. Jim Matheson (D-UT)

The PTC head vowed to continue with a secret shopper campaign as well as to "continue to heighten public awareness on this critical issue of children's health."

UPDATE: The ESRB declined to comment on the PTC's criticisms.

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