This just in...

According to an ESRB press release, the video game ratings organization will announce a new "Commitment to Parents" initiative tomorrow in Washington, D.C.

Although details are sparse, the press release describes the program as an "unprecedented commitment on the part of leading video game retailers to enhance compliance with store policies regarding the sale of Mature-rated video games and educate customers about ESRB video game ratings..."

Joining video game industry officials for the announcement will be Senators Rick Santorum (R-PA, seen at left), George Allen (R-VA), and Mark Pryor (D-AR). The ultra-conservative Santorum is currently locked in a desperate re-election struggle against Democratic challenger Bob Casey, Jr. Virginia conservative Allen is often mentioned as a 2008 presidential hopeful.

On hand from the industry side will be ESRB President Patricia Vance, ESA boss Doug Lowenstein, and EMA honcho Bo Andersen, as well as representatives from major video game retailers Wal-Mart, GameStop, Blockbuster and Circuit City.

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