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Other: Nielsen to Provide Video Game Rating Service

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18-October-06, 11:10 AM

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NCXCStud

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Other: Nielsen to Provide Video Game Rating Service

All-Electronic Measurement Service From New Nielsen Division

Quote:

Originally Posted by Yahoo News


	NEW YORK, Oct. 18 /PRNewswire/ -- Drawing on its extensive resources in media audience measurement, Nielsen Media Research today announced that it is launching GamePlay Metrics, a new rating service for video games. The all-electronic ratings service will establish new metrics for the buying and selling of advertising in video games, while also tracking the activities of gamers across other media platforms, such as TV and the Internet. Full story at Yahoo News

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