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Wii: “Like Selling Make-Up to Men” Says Iwata Wii: “Like Selling Make-Up to Men” Says Iwata
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Old 19-September-06, 09:16 AM   #1 (permalink)
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Default Wii: “Like Selling Make-Up to Men” Says Iwata
Nintendo boss Satoru Iwata says the company’s plan to spread gaming to new demographics could be as big a challenge as “trying to sell cosmetics to men.''

Quote:
Originally Posted by NextGeneration

In an interview with Bloomberg he said, “We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women. It’s a challenge, like trying to sell cosmetics to men.''

Full story at NextGen

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