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Nin: Fils-Aime Gets Even More Disruptive Nin: Fils-Aime Gets Even More Disruptive
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Old 14-February-06, 10:59 AM   #1 (permalink)
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Default Nin: Fils-Aime Gets Even More Disruptive
In a column for marketing trade site BrandWeek, Nintendo bullhorn Reggie Fils-Aime continues his advocacy for disruptive technology.

Quote:
Originally Posted by NextGeneration

Driving home points that he made at the recent DICE Summit, Fils-Aime drew parallels between special-effects-dependent Hollywood movies and the wonderment of advanced gaming hardware. He echoed his company's belief that technology doesn't equate to compelling gameplay - or commercial success.

"Remember Waterworld? Howard the Duck? If you don't, you're not alone. Computers alone aren't the answer. Low- tech productions like Napoleon Dynamite and Sideways prove that it still takes more than visuals to make a great movie."

Full story at NextGen

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