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Old 20-December-05, 09:13 AM   #1 (permalink)
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Default G4 Adds Sci-Fi to its Programming

G4 To Add Star Trek and Star Trek: The Next Generation to scheduling lineup.

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Originally Posted by NextGeneration
Videogames TV network G4 is seeking new audiences, following the acquisition of classic sci-fi series' Star Trek and Star Trek: TNG. TV industry publications say the Comcast-owned network is looking for a new direction, as the videogames-based channel struggles to carve out a dominant share in the fiercely competitive young male sector. The channel's content has recently diversified from purely hardcore games content.

However, a company statement denied this was the case, "Videogames are the core of G4's programming strategy. They are the foundation and basis of our network. Any programming we add to our slate will be attractive to a gamer audience and serve the male 18-34 demographic."

Article link at NextGen.biz

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