2K SPORTS REUNITES A TRIBE CALLED QUEST FOR THE 2ND ANNUAL 2K SPORTS
BOUNCE TOUR

A Tribe Called Quest Embarks on First Tour in 6 Years

New York, NY - August 10, 2006 - 2K Sports, a publishing label of
Take-Two Interactive Software, Inc. (Nasdaq: TTWO), today announced the
reuniting of legendary hip hop act, A Tribe Called Quest, to headline
the first leg of the 2nd Annual 2K Sports Bounce Tour in 15 cities. This
marks A Tribe Called Quest's first tour in over half a decade. In
addition to headlining the tour, an exclusive track from the group will
appear on the upcoming 'Dan The Automator Presents 2K7' soundtrack with
Phife Dawg appearing as a playable character. Joining A Tribe Called
Quest on this historic national tour is Rhymefest.

Comprised of Phife Dawg, Q-Tip, and Ali Shaheed Muhammad, A Tribe Called
Quest is known as one of the most intelligent and artistic rap groups of
the '90s with four solid albums and a string of hip-hop classics prior
to their 1998 break-up. This heavily anticipated reunion marks one of
the top hip-hop happenings of the year.

"I'm excited for me and my group to be a part of the 2K Sports Bounce
Tour," said Phife from A Tribe Called Quest. "It's a win-win situation
for Tribe because we get to be a part of such a dope game, and we get to
reach out and touch our fans in these 15 cities. I couldn't ask for a
better opportunity. Also, I'm excited because everyone knows I am a
sports nut, so being down with the game and also being a character in
the game is crazy to me."

The 2nd Annual 2K Bounce Tour is the latest addition to 2K Sports'
series of annual live events that bridge hip-hop, sports and video game
culture by featuring renowned music artists, sports gaming kiosks,
projection vignettes and celebrity and professional athlete appearances.
The tour will take place in more than a dozen top markets throughout the
month of September, with details posted at
http://2ksports.com/go/bounce/.



Tour Dates (first leg):



Sept 8 - Las Vegas NV

Sept 9 - Berkeley CA

Sept 10 - Los Angeles CA

Sept 13 - Denver CO

Sept 15 - Chicago IL

Sept 16 - Milwaukee WI

Sept 17 - Toronto ON

Sept 20 - Baltimore MD

Sept 22 - Washington DC

Sept 23 - Atlanta GA

Sept 24 - Lake Buena Vista FL

Sept 28 - Atlantic City NJ

Sept 29 - Worcester MA

Oct 1 - Sayreville NJ

Oct 5 - TBA, NY


"After The Roots headlined last year's Bounce Tour, we knew we had to
raise the bar even further," said Tim Rosa, director of brand and
lifestyle marketing for 2K Sports. "We jumped on the opportunity to
reunite the legendary A Tribe Called Quest, whose positive vibe and
innovative style meshed perfectly with the 2K Sports brand."

In addition to touring to support 2K Sports' upcoming basketball game, A
Tribe Called Quest will have an exclusive new Dan the Automator remix of
the classic "Lyrics to Go" on the 'Dan the Automator Presents 2K7'
soundtrack. Phife Dawg also appears as a playable character in the
game's Street mode alongside a host of other rap stars. By putting A
Tribe Called Quest on the road, on the soundtrack and in the game, 2K
Sports continues to have the deepest music integration campaign on the
market.



For more information about the 2nd Annual 2K Sports Bounce Tour, log
onto http://2ksports.com/go/bounce/