Left Behind Games Inks Deal With Double Fusion For In-Game Advertising

Left Behind: Eternal Forces, Set in NYC, to Feature Brands from Product Categories Acceptable to Parents Concerned about Positive Values

Los Angeles - June 7, 2006 - Left Behind Games Inc. (LFBG.OB), one of the first game publishers dedicated to perpetuating positive values, has partnered with the premier in-game advertising technology and service provider, Double Fusion, for advertising and product placement.

Set in New York City, and expected to be released in late 2006, Left Behind: Eternal Forces is a real-time-strategy (RTS) PC game based on the blockbuster Left Behind book series, about life before and after the Apocalypse.

Before development began, Left Behind Games shot thousands of photos in the streets of New York City, so advertising secured by Double Fusion will be integrated on the billboards and video screens that actually exist in the Big Apple, in Times Square and other well known sections of the city.

"We love the idea of the video screens in Times Square displaying current advertising, actually contributing to the realism that gamers expect to see in a pseudo-futuristic New York City," said Troy Lyndon, CEO and co-founder of Left Behind Games.

"We selected Double Fusion because of their relationships with ad agencies worldwide, advertising industry knowledge and because of their willingness to make a commitment to support our family-friendly views when choosing advertisers."

Advertising will be integrated directly into the game, taking advantage of the capabilities of the Double Fusion software and services platform. The Double Fusion technology platform allows advertisements to be dynamically changed and updated within the title, in a fully trackable and measurable fashion, and supports 3D and video advertising placement opportunities as well as billboards and other static graphic images. Double Fusion's sales force will represent these advertising opportunities to advertisers and their agencies on a worldwide basis. The title is expected to reach male and female gamers between the ages of 13 and 34 in the games medium which provides advertisers with a deeply invested audience committed to family values.

"Left Behind: Eternal Forces has all the marks of a top hit - great single- and multi-player game play, great distribution, and a great story based on the hugely popular Left Behind book series," said Jonathan Epstein, president and CEO of Double Fusion. "The title offers a tremendous platform for advertisers, both mainstream and faith-based, to reach the gaming audience in a family-friendly environment."

Double Fusion's combination of technology and sales solutions allows publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities. Developers and publishers interested in learning more about Double Fusion should contact Douglas Booms (dbooms@doublefusion.com).