TYCOON CITY: NEW YORK

Shop Till You Drop – Big Brands in the Big Apple

Title: Tycoon City: New York
Genre: Tycoon sim
Platform: Windows
Developer: Deep Red
Launch date: Feb 2006

New York, New York: famous for baseball, skyscrapers, hotdogs and shopping. Everyone knows that New York is a major stop on the global shopping trail for pilgrims seeking solace in consumption, so it comes as no surprise that Tycoon City: New York makes this a cornerstone of its consumer friendly gameplay.

TAKE YOUR PARTNER BY THE BRAND
Amongst many other things, Tycoon City: New York offers players a chance to get their hands dirty with over two dozen big-brand in-game partners, adding a real world feel and familiarity to the skyline of the unique New York city that each player creates. The in-game partners include such well known global brand juggernauts as:

• TIME Magazine
• Toys'R'Us
• Lacoste
• Virgin Megastore
• Staples
• LG
• Olympus
• Nokia
• Tag Heuer
• Hertz
• NBA

Atari have struck a special deal with TIME Magazine where players who reach the top of their game will see their likeness promoted on virtual TIME Magazine billboards throughout the city, giving them ultimate kudos against their rivals.

CONVENIENT STORES
Haven't you always wished that your favourite shops were closer together or that you could buy the same brands in the same shop? Or perhaps you've wished that your favourite shops were a little further apart to help you burn off those calories in the post-Christmas sales? Whatever your demands Tycoon City: New York lets you make them (virtual) reality, but it's not a straight forward task as players face stiff competition from fellow entrepreneurs striving to perfect their own consumer heaven.

In Tycoon City: New York, players start from humble beginnings as a budding entrepreneur and build a Manhattan empire by creating, upgrading, and customising more than 100 types of major businesses based on the needs of real New Yorkers in the game. Challenges include running a nightclub, owning a hot new restaurant chain, and opening a Broadway theatre. High-profile industries, real-world brands, and a bustling round-the-clock lifestyle give every player the chance to make it. All of these challenges take place in authentic New York neighbourhoods like the East Village, Chelsea and Greenwich Village.

Tycoon City: New York is developed by Deep Red Games and will launch for the Windows platform in February 2006 across Europe. For more information about the game visit http://www.atari.com/tycooncity