Macrovision Launches Custom Games Toolbar, Extending Trymedia Distribution Network to the Desktop

Macrovision Corporation (Nasdaq: MVSN) today announced the availability of an exclusive games web browser toolbar that extends the power of the world's largest online game distribution network to the desktop. The custom games toolbar, which is now available for download at www.trygames.com, will serve as a cross-promotional tool for Macrovision's portal and retail customers to reach game-oriented consumers. For consumers, the web browser toolbar offers quick access to the latest game trials, easier web searches, and a pop-up blocker.

"Our digital distribution technology was originally created on the principle of finding a way to sell downloadable games that works well for both consumers and businesses alike," said Fred Amoroso, Macrovision CEO. "With this toolbar Macrovision is carrying on that tradition of creating new ways to provide value to both the end-user and the games marketplace."

The custom games toolbar downloads quickly and displays automatically at the top of a user's open web browser. A search field allows game fans to search the web easily using all or one of the top search engines without having to type in their URLs. Popular and new games available for download in a try-before-you-buy-format are featured in pull-down menus. Categories include action, classics, puzzle/word, sports and strategy, as well as an A to Z listing of hundreds of games from the catalog of downloadable casual and core games managed by Macrovision.

The games toolbar is part of Macrovision's world class merchandising program and was developed in partnership with Broadspring's Ideal Product Group, games featured on the toolbar will be updated frequently with the most popular and newest available downloadable PC games. Affiliates of the Trymedia distribution network are credited for all sales that come from toolbars distributed through their portals and e-commerce sites. Macrovision's full service customers can offer branded versions of the toolbar to extend their brand to the game players desktop.
TryGames.com