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| Ars Technica RSS News headine feed straight from Ars Technica. |
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06-June-07, 02:50 AM
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| News Hound  |  Ars Technica // Product loyalty: consumers mistake familiarity with superiority Researchers suggest that a cognitive lock-in occurs when users become familiar enough with a product's interface to not have to think about using it. Their tests suggest that people mistake this familiarity with product superiority. More... | |
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