When you're a small business and you overlook a detail, it often goes unnoticed. When you're a multimillion or multibillion dollar business, it opens up the opportunity for someone to make you look foolish.
Game developer/publisher Ubisoft and, to a lesser extent, Microsoft are both feeling the sting of that lesson these days as the failure to purchase a URL prominently displayed in one of the Xbox's flagship titles this holiday season has turned the game into an inadvertent advertisement for a Web site featuring hard core pornography.
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