Quote: During an analyst conference call last night, Take-Two chairman Strauss Zelnick revealed that the publisher plans to turn BioShock into an ongoing franchise. When asked about how to avoid watering down a franchise with annual releases, Zelnick responded by saying: “I would say, probably, roughly an every-two-year schedule would be optimal. And if you look historically that has been largely the case with GTA, and I’d expect we’d apply rougly the same strategy to BioShock because BioShock is shaping up to be a very important franchise. “I don’t want to say more than that about BioShock because I certainly don’t want to jinx it, but I feel awfully good about where that’s going.”

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:sarcastic:
Fingers crossed eh?