Thought this was interesting, scored it from Joystiq.com...

Quote: Originally Posted by JapanChronicles Chances are that you first heard rumors about Sony’s Portable TV service (P-TV) for the Playstation Portable when the 2.0 firmware was first released. With H.264 support came news of a new service starting in Japan where PSP owners would be able to download video content directly to their Memory Sticks. Today the service is up and running, albeit with a slightly flawed business model. Read on to find out why and see examples of how it works. Full story at JapanChronicals